THE COLLECTION

SS20 plays with the thought of movements and the idea of changing and influencing cultures. Taking inspiration from the 60s and interpreting a confident urban style. merging it with a classic J.Lindeberg look as well as more futuristic references. The overall collection displays elements and inspiration of a modern, Scandinavian lifestyle. Built for the urban professional with updated classics and new colours, advancing a range of technical outerwear and refined tailoring.

Highlight pieces of the season include a range of standout outerwear pieces, an updated bomber jacket, a trench coat and car coat. Technical outerwear and Updated classics are two focus areas for the season, together with an extensive tailoring line with modern cuts and a mix of interesting, technical fabrics and more elegant, luxurious fabrics such as checked suits paired with Gingham shirts. Another highlight is the launch of the Sandy runner, a chunky, comfortable sneaker, built on an advanced, established and proven ‘vibram’ outsole.

There is a continuation of colour blocking and logo patterns in knits. The knit collection blends the most delicate, natural and exclusive Cashmere yarns with a technical, cooling and performing fiber. The main color stories of this season range from yellow and pop blue to navy, mid blue, red and white.

FABRICS

Zero Impact Anti wrinkle, breathable and thermoregulation fabric produced with reduced water consumption.

Prima bomull A soft, refined and silky premium Supima cotton fabric.

Tencel™ Lyocell are fibers are textiles produced by environmentally friendly processes derived from natural raw materials.