THE COLLECTION

SS20 plays with the idea of subcultures, movements and in- fluencing/changing. The Mods movement is an interesting representation of what power subcultures can have — influ- encing the style and dress code for decades, built from the streets, the attitude and confidence of a few personalities who broke conventions.

The ss20 collection holds many new fabric innovations, among them the Tour Dry System - a new cutting-edge tech- nology with water block system between the exterior and lin- ing. This block is created by knitting two different fabric to- gether, with a wicking fabric on the inside and a hydrophobic material on the outside to keep the wearer completely dry. The perfect on and off course staple is the new Club pique fabric available in a range of polo shirts in various colors - a true lifestyle golf piece. The Seamless program has been updated and is available in two-tone fabrics with mesh pan- els for added ventilation. There is furthermore a clear focus on sustainable fabrics both in TX jersey and Light Poly made from recycled polyester with GRS certificate as well as Blue- sign certified trims in all garments of the collection.

A capsule collection, part of the Archive collection, is built around a defining moment for JL, when Jesper Parnevik stepped out on the course wearing pink pants. The capsule launches in April. The logo is an important feature both for the capsule collection and the overall collection, visible in Jacquard jackets, mid layers, wind jackets as well as polo shirts, iconic belt buckles and caps. This season we also reveal a look into our archive of the past 23 years — a few products that feature all four different brandings and logo executions, and names of our most iconic products as all- over prints.

We are also introducing jacquard in extended variations due to its added comfort and very lightweight fabric - as well as to reduce the amount of cutlines for each garment.

Color stories throughout the collection are Yellow and blue, Red/navy and white as well as Green and blue.

FABRICS

TX Jersey X knitted in technical TX Jersey. A soft and stretchable, non-iron quality with excellent moisture management, superior feel and lustre.

Cotton Poly Combining performance fibers with cotton to create a strong functional fabric with high breathability, look and feel from cotton.

TX Jersey Jacquard TX Jacquard is knitted to create a patterned jersey, resulting in a premium look and feel while providing the same TX Jersey technical properties.

Micro High Stretch New and improved for the season is the lightweight stretch fabric especially designed for the high demands and flexibility required for golf. This fabric is even stretchier than the previous MicroStretch.

Merino wool from Tollegno This X is knitted with high quality merino wool from Tollegno, Italy.

Light Poly X made from a light and breathable fabric especially designed for the high demands and flexibility required for golf. The quick drying properties make it ideal for warmer days.

Cotton Coolmax Using the Coolmax technology in a blend with cotton gives the perfect layering piece with performance.

Seamless Mid X crafted using seamless technology where the garment is knitted in one piece to increase comfort.